Brand Identity
Client: Liz Claiborne, DKNY
Role: creative lead, animator
I led the creative effort to build brand and technical training courses for Liz Claborne, Inc. We worked closely with the brand managers and design directors from Liz Claiborne, DKNY and Lucky Brand Jeans to design courses that captured the language and visual quality of each line. The highlight of this experience was presenting our creative pitch to Liz executives at their offices on Times Square.
We also created technical courses about making the clothes themselves. These courses were geared towards employees in overseas factories, and were translated into Chinese.